Social Media Marketing

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An online Diploma of Social Media Marketing course shows how to do social media effectively. Students learn how to capture and influence an audience on platforms such as Facebook, Twitter and LinkedIn.

  • Online programs present a structured approach to marketing, taking some of the hit and miss out of social media campaigns.
  • You learn how to market a brand, product or business strategically.

Online diploma courses are taught by social media experts who know the secrets of high-impact marketing. They can teach you how to achieve a social media presence without paying too much, and how to leverage your audience to get positive commercial results.

A good course shows the latest techniques for succeeding in social media. The best courses are also accredited, interactive and available 100% online.

Social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging... Success requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

~ Susan Gunelius

Why Study Social Media Marketing?

You should study social media marketing to gain expertise in a booming field. There is enormous demand for skilled professionals who really know what they’re doing.

  • Most businesses managers recognise that social media has value. They want to engage with customers, clients and other groups online.
  • The trouble is they usually delegate work to people who are interested in social media but lack formal training.
  • Social media is a complex and changing area that requires specialist skills within the broader marketing field.

A good course gives you a well-rounded appreciation of the opportunities social media offers. It also gives you tools to get results. In terms of skills, a good course takes you beyond what is achievable through trial-and-error learning.

Studying social media marketing gives you knowledge and skills to run campaigns efficiently and successfully. You learn what is possible and what isn’t. You become better at managing the expectations of others and allocating resources. Formal studies also allow you to gain a qualification that few people have – giving you an edge in competing for jobs.

Study Social Media Marketing Online

It’s hard to think of a subject that’s a better fit for online study than social media marketing. 

The field is all about connecting to people online, so why not study through distance education? The course instructors are able to use their experience at communicating online to teach students in an engaging way.

When choosing a distance learning course, the main thing to look for is an interactive style. Watching video after video can be boring. Reading great slabs of text isn’t exciting either. A good course uses different media and requires regular input from you; so you stay switched on.

What has taken me a long time to learn through my own efforts, I could have had explained to me by competent professionals in an easy language during one course.

~ Net:101

Online Diploma and Training Courses

Social Media 101

Social Media 101 from Social Media Quickstarter is a free, no-nonsense training course for beginners. The program contains many individual modules, allowing you to jump in and learn what is interesting or useful to you. Modules cover: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google, YouTube and Blogging. The text is punchy and, for a free course, there are a good number of images to illustrate how things are done.

Upskilled Diploma of Social Media Marketing

Upskilled offers a fully online, government-accredited Diploma of Social Media Marketing. The 8-unit course is affordable and you pay upfront (which means lower fees) or on a payment plan. Topics covered included niche and mainstream social media marketing strategies, email marketing, personal branding, measuring marketing effectiveness, market trends, and adjusting the marketing mix. Upskilled delivers the course in partnership with Social Media College.

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