Start or accelerate your career with a 100% online marketing or digital marketing course from Australia.
Here's a list of 11 different types of marketing and digital marketing courses. Each program is fully accredited. These are the best marketing courses in Australia.
Courses range from a certificate IV in marketing, through to a diploma of marketing, advanced diploma, bachelor degree, graduate certificate and masters.
Digital marketing is taught in many of the programs and specialist digital marketing courses are available. Each qualification can be earned through a 100% online course.
A starting course for anyone interested in marketing is the BSB40820 Certificate IV in Marketing and Communication. The nationally accredited training course has no entry requirements.
The 12-subject qualification has 6 core subjects and 6 electives and takes around 13 months to complete. Courses are delivered by TAFEs and colleges.
Students learn how to make presentations, debate ideas, undertake marketing activities, analyse consumer behaviour, develop and apply knowledge of communications industry, and write complex documents... READ MORE
The BSB50620 Diploma of Marketing and Communication is open to those with an equivalent Certificate IV or two years of relevant work experience.
Potential jobs for graduates include sales manager, marketing manager, public relations officer, campaign manager and marketing coordinator.
The 12-subject course consists of 5 core subjects and 7 electives. Among other skills, you learn how to identify marketing opportunities, establish a mix of marketing activities, develop marketing communication plans, write persuasive copy, and do project work... READ MORE
The Diploma of Marketing (CRICOS code: 092485A) counts as the 1st year of a university degree and has higher tuition fees than most diplomas.
The marketing course has 8 subjects. You study consumer behaviour, marketing fundamentals, business communications, understanding people and organisations, understanding advertising, audience research, marketing communications, and business-2-business marketing.
Admission requirements are relatively easy. Australian students should have a Year 12 certificate or AQF qualification (level 4 or above)... READ MORE
Australia has a nationally accredited social media course, the 10904NAT Diploma of Social Media Marketing. You should be 18+ years of age to start. You're also required to have completed Year 12 or have relevant qualifications or experience.
The 9-subject digital marketing course covers key learning areas for turning social media into a sales generator. The diploma is available as an Australian Apprenticeship.
Among other topics, students learn about content marketing, paid advertising, social media strategy, branding, and sales conversion... READ MORE
The highest TAFE-level qualification is the BSB60520 Advanced Diploma of Marketing and Communication. You need the corresponding diploma to gain entry or 4 years' experience.
Every version of the 12-subject course contains 4 core units: Develop organisational marketing strategy, Manage organisational marketing processes, Develop marketing plans, Develop and maintain strategic business networks.
Earning the advanced diploma may position you for leadership roles, including providing strategic direction for marketing activities... READ MORE
At university, the way to study marketing is to do a business degree. Every undergraduate business program teaches marketing. If you do enough marketing-related subjects, you qualify for a Bachelor of Business (Marketing) or equivalent.
An advantage of majoring in Marketing is that you create many career opportunities. Entry-level jobs are normally plentiful in marketing and a business degree has employment value by itself.
100% online marketing degrees are available. Expect to cover topics like digital marketing, branding, innovation, campaign management, and big data... READ MORE
Study tip for a marketing degree
An important part of your marketing training is to develop business skills in other areas. The skills should be useful and will make you a more rounded graduate. Employers value professionals who are able to use spreadsheets, interpret basic financial statements or write reports for example. By doing a longer course, you have the opportunity to acquire general business competencies.
The shortest marketing course that's accredited by the Australian Government is a Graduate Certificate in Marketing. The postgraduate course is open to university graduates (any degree) and experienced professionals.
The 4-subject Graduate Certificate in Marketing requires the equivalent of a single term of full-time university study. But students are often working professionals who do the course online over 8 months of part-time study.
The qualification is part of a 12-subject masters and can serve as a pathway to the degree. Introductory or foundation subjects may make up most of the course... READ MORE
If you want to focus on digital marketing, you can go for a Graduate Certificate in Digital Marketing rather than the more traditional Graduate Certificate in Marketing.
The digital marketing course spends limited time on general marketing principles and skills, allowing for greater coverage of topics such as online customer behaviour, branding in the online environment, using data to shape marketing strategy, and social media marketing.
Online courses are available for both beginners in digital marketing and professionals wanting to upgrade their skills and qualifications... READ MORE
The premier qualification for a marketing professional is a marketing masters. The degree normally consists of 12 subjects and is quite comprehensive. You can expect to do foundation units as well as advanced studies in several areas.
Examples subjects are marketing foundations, consumer insights for marketing success, business intelligence, product innovation, services marketing, marketing technologies, network marketing and a capstone major project.
The program is suitable for beginners as well as marketing veterans. You may be able to start with a graduate certificate if you don't qualify for automatic entry... READ MORE
If digital marketing is the main game for you, or you want it to be, consider a Master of Digital Marketing. The program contains extra digital marketing content.
Digital marketing covers all forms of online marketing, including social media. With digital marketing, you generally have more access to consumer data. Hence, data analytics is more prominent. You're also able to take greater advantage of technology such as automation, AI and machine learning.
Subjects you might study in the digital marketing course include data-driven marketing, customer analytics, digital platforms, and emerging technologies... READ MORE
To really set you apart as a skilled marketing analyst, you can do a Master of Analytics with a Marketing major. This is a course for people with especially strong maths skills.
Excelling in data analytics is about using the plethora of available data, including big data, to produce useful guidance for marketing strategy. Students learn how to use data analytics tools for generating decision-making insights.
Example marketing subjects in an analytics masters are Foundations of Marketing Analytics, Social Media and Digital Analytics, Managing Customer Analytics, and Marketing Analytics Capstone... READ MORE