Australian universities offer some excellent options if you want to study online for a marketing degree.
You have many options for getting a marketing degree online. But you only want to know about the best courses, right? That’s why we show just the top marketing degrees in Australia, for both bachelor and masters students.
- One way of finding a good marketing degree is to look at course satisfaction ratings of graduates.
- Another is to discover innovative university courses that offer more for distance learners.
Online Study Australia has done both these things – to come up with a list of the best marketing degrees available online.
Best Bachelor of Marketing Degrees
The best online bachelor programs for marketing allow you to achieve good learning outcomes in an easy way.
- You are able to choose units and projects to match your interests and goals. Study choice is important for a 3-year degree, especially since marketing units typically make up less than half the program for a marketing major.
- Ease of study is another key consideration. The best online business programs are flexible and use of digital technologies effectively.
Here are our selections for the top undergraduate marketing degrees.
TUA Bachelor of Applied Business (Marketing)
Torrens University Australia offers an applied degree that is exam free and gives you a head start on your marketing career. The online program is brought to you in partnership with Ducere Global Business School, which has a reputation for excellent support and outstanding course completion rates. For assessment, instead of exams, you do online group projects involving Australian companies plus assignments and quizzes. Graduates come away with the advantage of demonstrated professional skills and potential work references from business employers.
UNE Bachelor of Business (Marketing)
The University of New England has one of Australia's leading online business schools. You can study online or on-campus across 3 semesters per year. The School offers a strong selection of subjects and gets positive ratings in the Australian Graduate Survey. To qualify for a Marketing major, Bachelor of Business students need to complete at least 7 related units. They include consumer behaviour, integrated marketing communications, and services marketing.
Like an artist, a marketer likes to create. We do this through words, sounds, videos, pictures, interactivity and so much more. We are wired this way and always strive to create something new and different.
~ Scott MacFarland
You can use your degree to progress into careers in marketing, communications, sales, PR, advertising, consultancy, management and more. Plus, you’ll have core business skills to pursue other careers.
~ University of Essex
What is a Marketing Degree?
A "marketing degree" is a business degree in which you major in marketing.
Bachelor degrees
For bachelor degrees, marketing is a major in a business or commerce program. To specialise in marketing, choose units from the marketing study stream. Units may be compulsory or optional.
The university may allow you to start a business degree without committing to a major. The 1st year of university study is general and contains foundation units for all business students.
- You may be able to sample a range of disciplines in your 1st year and not commit to a specialisation.
- A minimum number of marketing units may need to be completed in years 2 and 3 to qualify for the major. A 50% marketing load is a typical minimum requirement for year 3.
Masters degrees
At a postgraduate level, you can do a 12-unit Master of Marketing or equivalent degree. Shorter marketing courses are also available: a Graduate Certificate in Marketing (4 units) and Graduate Diploma of Marketing (8 units).
Postgrad marketing courses are often part of an MBA or Master of Commerce program. The university defines which units count towards the marketing major.
Marketing subjects
Marketing is about promoting and enabling the consumption of products, services or information. Many business topics fit within the field. Popular marketing subjects include advertising, brand building, communications, consumer behaviour, digital marketing, marketing research, social media and strategic marketing.
Complementary topics
If you want to be a marketing professional, you should really look to develop strengths beyond pure marketing. Behind most good campaigns is usually a great deal of business and technical know-how. You may gain a career advantage by taking subjects such as accounting, quantitative research, statistical analysis and information systems.
Why Should You Major in Marketing?
Why major in marketing? Because it's interesting and sets you up for an interesting career. That's why.
There's no doubt that marketing is a popular online subject. People often add marketing units to their programs. Marketing students explore how to influence people in ways that potentially make money. The discipline has elements of creativity, psychology, power and capitalism.
Scott MacFarland describes 7 reasons why he's a "#Marketing Junkie". He eats, breathes and lives marketing largely out of intellectual excitement.
- As a marketing professional, you can be creative and innovative. You tell stories.
- Plus you have to keep learning to stay on top of new technologies and methods. Boredom is not an issue.
On a more practical level, marketing can also be a smart study choice. You do marketing as part of general business studies. Whether your dream marketing career eventuates or not, you come away with applied skills that make you competitive in any job market.
Marketing jobs list
According to mallory.com.au, around 300,000 Australians are employed in marketing jobs. The largest categories are "Advertising, Public Relations and Sales Managers" and "Advertising and Marketing Professionals".
In terms of job adverts, the top 15 career opportunities are: Advertising, Brand Manager, Campaign Manager, Content Creator, Customer Success Manager, Digital Marketing Manager, Market Research, Marketing Assistant, Marketing Coordinator, Marketing Internship, Promotions, Public Relations, SEO Specialist, Social Media Specialist, and Telemarketing.
Online Master of Marketing Programs
A masters or other postgraduate qualification can get you started on a new career in marketing or boost your current trajectory. The program may contain a mix of marketing essentials as well as advanced topics.
- Postgraduate studies can be used to develop expertise in areas such as management, market research and data analysis, customer service, online marketing and international marketing.
- Project leaders, team managers and consultants benefit from high-level skills in specialist marketing areas. These can drive sales success and, in turn, grow a business or product line.
If you lack a business degree, you can start with a 4-unit graduate certificate course. Getting decent grades then gives you the option of doing the rest of the masters program.
By studying online, it's easier balance study with work and other commitments. Listed programs are accredited by the Australian Marketing Institute (AMI).
RMIT Master of Marketing
RMIT University gives you the opportunity to study online for a Master of Marketing degree. The modern, 12-unit program suits busy people and is ideal for full-time workers. Students complete 1 unit at a time, each taking 7 weeks. Assessment is continuous (no traditional exams). You can choose to start with a 4-unit Graduate Certificate in Marketing. Subjects include communications, consumer behaviour, management and marketing research.
Master of Analytics (Marketing) at UNSW Online
The Master of Analytics (Marketing) from UNSW is a program for marketers who want to excel at analysis. Marketing effectiveness can be greatly improved by the skilled handling of data such as campaign statistics, customer information and social media data. This 12-unit course gives you the tools to be an in-demand, high-value analyst and strategist. The program is ideal for full-time workers, with units delivered one at a time in 7-week teaching blocks. Topics include marketing analytics foundations, programming principles, customer analytics, social media analytics, and managing big data.
UTS Online Master of Digital Marketing
The UTS Master of Digital Marketing (Online) is designed for data-driven and creative marketing professionals who want to excel at the digital skills of today and prepare for future change. Developed by leading academics and industry experts, this course provides you with real-world knowledge and practical skills that you can apply immediately to your career. You will be introduced to the latest digital marketing concepts and learn how to harness analytics and technology to drive innovation and digital strategy. With flexible entry pathways, this course is designed to cater for professionals from various backgrounds. Whether you want to build foundational knowledge in marketing or upskill your tools and strategies, this degree covers all bases.
Marketing Careers – Job Ad Snippets
Snippets from jobs ads. Random sample.
Marketing and Communications Executive – Hilton
You will be responsible for the development of the marketing plan and activities to increase brand awareness, communicate promotions to target markets and address our hotels' business needs. Must be educated to college level and have experience in a similar marketing role.
Marketing Manager – CarNext Door
You will be responsible for developing and implementing a Search Engine Optimization strategy to build our site’s content. Must have a strong understanding of analysing and optimising websites to improve site structure, rankings and conversion.
Sales And Marketing Manager – Polite Social
You’ll handle outbound sales and marketing activities, enquiries, quotes, bookings and schedules with an organised, fastidious approach and excel at multitasking. Must have a passion for all things events and marketing and a Bachelor Degree or higher.
Brand Manager – Follow that Style
You need unique sales skills and an ability to build strong relationships with new and existing customers in order to increase sales revenue and sell through. Key responsibilities include account management and keeping up content on all social media.
Brand and Advertising Manager – Perpetual
The successful applicant will be responsible for delivering consistent messaging across all channels, whilst maximising effectiveness through regular data-driven insights and analysis. Marketing experience and familiarity with digital monitoring/reporting tools is desirable.
Brand Manager – Parmaleto
You will be responsible for building and implementing the brand strategy in the Cheese category. You must be degree-qualified with a genuine passion for marketing.
Digital Advertising Manager – Bolster
The dig ad manager will deliver successful campaigns and exceptional service to our clients. Skills and attributes required are an extensive knowledge of digital advertising systems and tools, a bachelor’s degree or higher and a love of music, entertainment and its industry.
Content Marketing Specialist – Medibank
You will be responsible for creating compelling and differentiating health, wellbeing and member content across a range of digital mediums such as web, video, social media, email and audio. Must have content production and distribution management skills including web publishing, social, email and SEO.
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