You have many options for getting a marketing degree online. But you only want to know about the best courses, right? That’s why we show just the top marketing degrees in Australia, for both bachelor and masters students.
- One way of finding a good marketing degree is to look at course satisfaction ratings of graduates.
- Another is to discover innovative university courses that offer more for distance learners.
Online Study Australia has done both these things – to come up with a list of the best marketing degrees available online.
You can use your degree to progress into careers in marketing, communications, sales, PR, advertising, consultancy, management and much more. Plus, you’ll have the core business skills to pursue careers outside of marketing should you wish.
What is a Marketing Degree?
A "marketing degree" is a business degree in which you major in marketing.
Bachelor degrees
For bachelor degrees, marketing is usually offered as a major in a business or commerce program. To specialise in marketing, you choose units from the marketing study stream. Units may be compulsory or optional.
The business school may allow you to start without committing to a major. The 1st year of university study is often general and normally contains foundation units for all business students.
- You may be able to sample a range of disciplines in your 1st year and not commit to a specialisation.
- A minimum number of marketing units may need to be completed in years 2 and 3 to qualify for the major. A 50% marketing load is a typical minimum requirement for year 3.
Masters degrees
At a postgraduate level, you can do a 12-unit Master of Marketing or equivalent degree. Shorter marketing courses are also available: a Graduate Certificate in Marketing (4 units) and Graduate Diploma of Marketing (8 units).
Postgrad marketing courses are often part of a broader MBA or Master of Commerce program. The university defines which units count towards the marketing major.
Marketing subjects
Marketing is about promoting and enabling the consumption of products, services or information. Many business topics fit within the field.
Popular marketing subjects include advertising, brand building, communications, consumer behaviour, digital marketing, marketing research, social media and strategic marketing.
Complementary topics
If you want to be a marketing professional, you should really look to develop strengths beyond pure marketing. Behind most good campaigns is usually a great deal of business and technical know-how. You may gain a career advantage by taking subjects such as accounting, quantitative research, statistical analysis and information systems.
Why Major in Marketing?
Why major in marketing? Because it's interesting and sets you up for an interesting career. That's why.
There's no doubt that marketing is a popular online subject. People often add marketing units to their programs. Marketing students explore how to influence people in ways that potentially make money. The discipline has elements of creativity, psychology, power and capitalism.
Scott MacFarland describes 7 reasons why he's a "#Marketing Junkie". He eats, breathes and lives marketing largely out of intellectual excitement.
- As a marketing professional, you can be creative and innovative. You tell stories.
- Plus you have to keep learning to stay on top of new technologies and methods. Boredom is not an issue.
On a more practical level, marketing can also be a smart study choice. You do marketing as part of general business studies. Whether your dream marketing career eventuates or not, you come away with applied skills that make you competitive in any job market.
Like an artist, a marketer likes to create. We do this through words, sounds, videos, pictures, interactivity and so much more.
Marketing jobs list
According to mallory.com.au, around 300,000 Australians are employed in marketing jobs. The largest categories are "Advertising, Public Relations and Sales Managers" and "Advertising and Marketing Professionals".
In terms of job adverts, the top 15 career opportunities are: Advertising, Brand Manager, Campaign Manager, Content Creator, Customer Success Manager, Digital Marketing Manager, Market Research, Marketing Assistant, Marketing Coordinator, Marketing Internship, Promotions, Public Relations, SEO Specialist, Social Media Specialist, and Telemarketing.
Top Bachelor of Marketing Degrees
The best online bachelor programs for marketing allow you to achieve good learning outcomes in an easy way.
Study choice is important for a 3-year degree, especially since marketing units typically make up less than half the program for a marketing major. You should be able to choose units and projects to match your interests and goals.
Ease of study is another key consideration. The best online business programs are flexible and use of digital technologies effectively.
Here are our selections for the top undergraduate marketing degrees.
UC Bachelor of Applied Business (Marketing)
The University of Canberra offers an applied (i.e. "hands on") marketing degree that is exam free. The bachelor program is purpose-built for online learning and was created in partnership with Ducere Global Business School. It's available year-round. Assessment is done without long exams. Instead, you do online group projects involving Australian companies, as well as assignments and multiple-choice tests. The course features unique video contributions from world leaders. Topics include branding, communications and sales.
UniSA Online Bachelor of Business (Marketing)
You can earn a marketing degree through the University of South Australia Online in a super convenient and flexible way. The program is 100% online. Each unit can be completed from start to finish within a 10-week study block, allowing you to focus on just 1 or 2 subjects at a time. Assessment includes industry-relevant projects, online presentations, and essays and reports. The program is backed by a user-friendly interface and strong industry and academic links. It’s also accredited by the Australian Marketing Institute (AMI), the leading professional marketing association in Australia. And if you need any help with your coursework, tutors are available 7 days a week. The course is designed to produce well-rounded business graduates with an excellent understanding of marketing principles and methods.
UNE Bachelor of Business (Marketing)
The University of New England has one of Australia's leading online business schools. You can study online or on-campus across 3 semesters per year. The School offers a strong selection of subjects and gets positive ratings in the Australian Graduate Survey. To qualify for a Marketing major, Bachelor of Business students need to complete at least 7 related units. They include consumer behaviour, integrated marketing communications, and services marketing.
Marketing Careers – Job Ad Snippets
Snippets from jobs ads. Random sample.
Marketing and Communications Executive – Hilton
You will be responsible for the development of the marketing plan and activities to increase brand awareness, communicate promotions to target markets and address our hotels' business needs. Must be educated to college level and have experience in a similar marketing role.
Marketing Manager – CarNext Door
You will be responsible for developing and implementing a Search Engine Optimization strategy to build our site’s content. Must have a strong understanding of analysing and optimising websites to improve site structure, rankings and conversion.
Sales And Marketing Manager – Polite Social
You’ll handle outbound sales and marketing activities, enquiries, quotes, bookings and schedules with an organised, fastidious approach and excel at multitasking. Must have a passion for all things events and marketing and a Bachelor Degree or higher.
Brand Manager – Follow that Style
You need unique sales skills and an ability to build strong relationships with new and existing customers in order to increase sales revenue and sell through. Key responsibilities include account management and keeping up content on all social media.
Brand and Advertising Manager – Perpetual
The successful applicant will be responsible for delivering consistent messaging across all channels, whilst maximising effectiveness through regular data-driven insights and analysis. Marketing experience and familiarity with digital monitoring/reporting tools is desirable.
Brand Manager – Parmaleto
You will be responsible for building and implementing the brand strategy in the Cheese category. You must be degree-qualified with a genuine passion for marketing.
Digital Advertising Manager – Bolster
The dig ad manager will deliver successful campaigns and exceptional service to our clients. Skills and attributes required are an extensive knowledge of digital advertising systems and tools, a bachelor’s degree or higher and a love of music, entertainment and its industry.
Content Marketing Specialist – Medibank
You will be responsible for creating compelling and differentiating health, wellbeing and member content across a range of digital mediums such as web, video, social media, email and audio. Must have content production and distribution management skills including web publishing, social, email and SEO.
Online Master of Marketing Programs
Masters and other advanced courses in marketing are designed for serious professionals – often graduates with experience in the field.
- Project leaders, team managers and consultants benefit from high-level skills in specialist marketing areas. These can drive sales success and, in turn, grow a business or product line.
- Postgraduate studies can be used to develop expertise in areas such as management, market research and data analysis, customer service, online marketing and international marketing.
By studying online, it's easier balance study with work and other commitments. Listed programs are accredited by the Australian Marketing Institute (AMI).
Switching careers
A masters or other postgraduate qualification can get you started on a new career in marketing.
If you lack a business degree, you can start with a 4-unit graduate certificate course. Getting decent grades then gives you the option of doing the rest of the masters program.
RMIT Master of Marketing
RMIT University gives you the opportunity to study online for a Master of Marketing degree. The modern, 12-unit program suits busy people and is ideal for full-time workers. Students complete 1 unit at a time, each taking 7 weeks. Assessment is continuous (no traditional exams). You can choose to start with a 4-unit Graduate Certificate in Marketing. Subjects include communications, consumer behaviour, management and marketing research.
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