Best Marketing Degrees (Bachelor and Masters)

posted in: Business, ECU, Griffith, RMIT, UC | 0

You have many options for getting a marketing degree online. But you only want to know about the best courses, right? That’s why we show just the top marketing degrees in Australia, for both bachelor and masters students.

  • One way of finding a good marketing degree is to look at course satisfaction ratings of graduates.
  • Another is to discover innovative courses that offer more for distance learners.

Online Study Australia has done both these things – to come up with a list of excellent marketing degrees available online.

You can use your degree to progress into careers in marketing, communications, sales, PR, advertising, consultancy, management and much more. Plus, you’ll have the core business skills to pursue careers outside of marketing should you wish to.

~ University of Essex

Marketing Major Description

A Marketing Major is a specialisation within business studies courses.

Bachelor degrees

For bachelor degrees, marketing is typically offered as a major in a business or commerce program. To specialise in marketing, you choose units from the marketing study stream before the start of each academic period. The study stream may consist of core units and a set of optional units.

The business program may not require you to commit to a major initially. The 1st year is often general, containing foundation units for all business students.

  • It is common to sample a range of disciplines in the 1st year but not commit to a specialisation.
  • A minimum number of marketing units need to be completed in 2nd and 3rd years to qualify for the major, with a 50% marketing load a typical requirement for year 3.

Masters degrees

At a postgraduate level, you can do a 12-unit Master of Marketing degree. Shorter marketing courses are also available, namely a Graduate Certificate in Marketing (4 units) and Graduate Diploma of Marketing (8 units).

All postgraduate courses may be part of the same MBA or Master of Commerce program. The university defines the composition of the marketing major.

Marketing subjects

Marketing is about promoting and enabling the consumption of products, services or information. Many business topics fit within this broad description.

Popular marketing subjects include advertising, brand building, communications, consumer behaviour, digital marketing, marketing research, social media, and strategic marketing.

Complementary topics

If you want to be a marketing professional, you should look to develop other strengths. There is often a great deal of business and technological know-how behind good campaigns. It may help to do subjects such as accounting, market research, statistical analysis and information systems.

Why Get a Marketing Degree?

Why get a marketing degree? Because it’s interesting and sets you up for an interesting career. That’s why.

There’s no doubt that marketing is a popular online subject. People often add marketing units to their programs. Marketing students explore how to influence people in ways that potentially make money. The discipline has elements of creativity, psychology, power and capitalism.

Scott MacFarland describes 7 reasons why he’s a “#Marketing Junkie”. He eats, breathes and lives marketing largely out of intellectual excitement.

  • As a marketing professional, you can be creative and innovative. You tell stories.
  • Plus you have to keep learning to stay on top of new technologies and methods. Boredom is not an issue.

On a more practical level, marketing can also be a smart study choice. You do marketing as part of general business studies. Whether your dream marketing career eventuates or not, you come away with applied skills that make you competitive in any job market.

Like an artist, a marketer likes to create. We do this through words, sounds, videos, pictures, interactivity and so much more.

~ Scott MacFarland

Marketing jobs list

Advertising Manager • Digital Communications Manager • Events Coordinator • Market Researcher • Marketing Manager • Marketing Officer • Marketing Team Leader • Online Marketing Specialist • Product or Brand Manager • Public Relations Manager • Sales Consultant • Search Engine Optimisation (SEO) Consultant

Top Bachelor of Marketing Degrees

The best online bachelor programs for marketing allow you to achieve good learning outcomes in an easy way.

Study choice is important for a 3-year degree, especially since marketing units typically make up less than half the program for a marketing major. You should be able to choose units and projects to match your interests and goals.

Ease of study is another key consideration. The best online business programs are flexible and make effective use of digital technologies.

Here are our selections for the top undergraduate marketing degrees.

Marketing strategy development.

UC Bachelor of Applied Business (Marketing)

The University of Canberra has a modern business program with the option to major in Marketing. The bachelor-degree course is purpose-built for online learning and was created in partnership with Ducere Global Business School. It’s available year-round. You complete units across 6 study periods per year. Assessment is done without long exams. Instead, you do assignments, projects and multiple-choice tests. The program features unique contributions from world leaders. Topics include branding, communications and sales.

ECU Bachelor of Business

Edith Cowan University offers more than a dozen majors in its online business program, including Marketing. The study stream contains 8 marketing units (equivalent to a year of full-time study), with most available in the 2nd and 3rd years of the degree. Subjects include consumer behaviour, current issues, principles and practices, new product development, promotions and retail selling.

UNE Bachelor of Business

The University of New England has one of Australia’s leading online business schools. You can study online or on-campus across 3 semesters per year. The School offers a strong selection of subjects and gets positive ratings in the Australian Graduate Survey. To qualify for a Marketing major, Bachelor of Business students need to complete at least 7 related units. They include consumer behaviour, integrated communications, and services marketing.

Online Master of Marketing Programs

Masters and other advanced courses in marketing are designed for serious professionals – often graduates with experience in the field.

  • Project leaders, team managers and consultants benefit from high-level skills in specialist marketing areas. These can drive sales success and, in turn, grow a business or product line.
  • Postgraduate studies can be used to develop expertise in areas such as management, market research and data analysis, customer service, online marketing and international marketing.

By studying online, it’s easier balance study with work and other commitments. Listed programs are accredited by the Australian Marketing Institute (AMI).

Switching careers into marketing is another study motivation.

  • You can gain important work credentials by studying for a masters or other postgraduate qualification online.
  • To be accepted into a masters program, it may be necessary to complete a graduate certificate that covers marketing basics.

RMIT Master of Marketing

RMIT University gives you the opportunity to study online for a Master of Marketing degree. The modern, 12-unit program suits busy people and is ideal for full-time workers. Students complete 1 unit at a time, each taking 7 weeks. Assessment is continuous (no traditional exams). You can choose to start with a 4-unit Graduate Certificate in Marketing. Subjects include communications, consumer behaviour, management and marketing research.

Griffith Master of Marketing

Griffith University offers a 100% online program that develops marketing skills across all key areas. The 12-unit Master of Marketing course teaches subjects from advertising, branding and digital media, to consumer behaviour, performance metrics and strategy. The program is ideal for students who want an engaging, interactive learning experience. You are able to complete the course in 2 years of part-time study. For applicants without a university degree, you can start with a 4-unit Graduate Certificate in Marketing.

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