Australia’s Best Marketing Degrees Online, Including Bachelor and Masters Courses

Australian universities offer some excellent options if you want to study online for a marketing degree.

You have many options for getting a marketing degree online. But you only want to know about the best courses, right? That’s why we show just the top marketing degrees in Australia, for both bachelor and masters students.

  • One way of finding a good marketing degree is to look at course satisfaction ratings of graduates.
  • Another is to discover innovative university courses that offer more for distance learners.

Online Study Australia has done both these things – to come up with a list of the best marketing degrees available online.

Best Bachelor of Marketing Degrees

Marketing strategy

The best online bachelor programs for marketing allow you to achieve good learning outcomes in an easy way.

  • You are able to choose units and projects to match your interests and goals. Study choice is important for a 3-year degree, especially since marketing units typically make up less than half the program for a marketing major.
  • Ease of study is another key consideration. The best online business programs are flexible and use of digital technologies effectively.

Here are our selections for the top undergraduate marketing degrees.

TUA Bachelor of Applied Business (Marketing)

Torrens University Australia offers an applied degree that is exam free and gives you a head start on your marketing career. The online program is brought to you in partnership with Ducere Global Business School, which has a reputation for excellent support and outstanding course completion rates. For assessment, instead of exams, you do online group projects involving Australian companies plus assignments and quizzes. Graduates come away with the advantage of demonstrated professional skills and potential work references from business employers.

UNE Bachelor of Business (Marketing)

The University of New England has one of Australia's leading online business schools. You can study online or on-campus across 3 semesters per year. The School offers a strong selection of subjects and gets positive ratings in the Australian Graduate Survey. To qualify for a Marketing major, Bachelor of Business students need to complete at least 7 related units. They include consumer behaviour, integrated marketing communications, and services marketing.

Like an artist, a marketer likes to create. We do this through words, sounds, videos, pictures, interactivity and so much more. We are wired this way and always strive to create something new and different.

~ Scott MacFarland

You can use your degree to progress into careers in marketing, communications, sales, PR, advertising, consultancy, management and more. Plus, you’ll have core business skills to pursue other careers.

~ University of Essex

Online Master of Marketing Programs

Marketing agency professionals

A masters or other postgraduate qualification can get you started on a new career in marketing or boost your current trajectory. The program may contain a mix of marketing essentials as well as advanced topics.

  • Postgraduate studies can be used to develop expertise in areas such as management, market research and data analysis, customer service, online marketing and international marketing.
  • Project leaders, team managers and consultants benefit from high-level skills in specialist marketing areas. These can drive sales success and, in turn, grow a business or product line.

If you lack a business degree, you can start with a 4-unit graduate certificate course. Getting decent grades then gives you the option of doing the rest of the masters program.

By studying online, it's easier balance study with work and other commitments. Listed programs are accredited by the Australian Marketing Institute (AMI).

RMIT Master of Marketing

RMIT University gives you the opportunity to study online for a Master of Marketing degree. The modern, 12-unit program suits busy people and is ideal for full-time workers. Students complete 1 unit at a time, each taking 7 weeks. Assessment is continuous (no traditional exams). You can choose to start with a 4-unit Graduate Certificate in Marketing. Subjects include communications, consumer behaviour, management and marketing research.

Master of Analytics (Marketing) at UNSW Online

The Master of Analytics (Marketing) from UNSW is a program for marketers who want to excel at analysis. Marketing effectiveness can be greatly improved by the skilled handling of data such as campaign statistics, customer information and social media data. This 12-unit course gives you the tools to be an in-demand, high-value analyst and strategist. The program is ideal for full-time workers, with units delivered one at a time in 7-week teaching blocks. Topics include marketing analytics foundations, programming principles, customer analytics, social media analytics, and managing big data.

UTS Online Master of Digital Marketing

The UTS Master of Digital Marketing (Online) is designed for data-driven and creative marketing professionals who want to excel at the digital skills of today and prepare for future change. Developed by leading academics and industry experts, this course provides you with real-world knowledge and practical skills that you can apply immediately to your career. You will be introduced to the latest digital marketing concepts and learn how to harness analytics and technology to drive innovation and digital strategy. With flexible entry pathways, this course is designed to cater for professionals from various backgrounds. Whether you want to build foundational knowledge in marketing or upskill your tools and strategies, this degree covers all bases.