Title: Bachelor of Business (Marketing)
Provider: University of New England (UNE)
Campus location(s): Armidale, NSW; Online
About
The Bachelor of Business with a major in Marketing at UNE prepares students for the marketing sector's challenges. This program combines fundamental business knowledge with in-depth marketing studies. It teaches students to identify market opportunities, confront challenges, and adjust to changes.
The curriculum focuses on hands-on learning to ready students for diverse work settings. Key areas of development include financial analysis, critical thinking, decision-making, and communication.
UNE offers students the flexibility to choose from 10 majors, with Marketing providing a focused path. This major enhances creative thinking and strategic planning skills. UNE is recognised for its supportive and highly satisfying student experience.
Provider
The University of New England stands out for its commitment to quality education, accessible both on-campus and online. It emphasises practical skills and applicability to the real world, earning high marks for student support and overall experience.
Key Takeaways
- Marketing major within a broad business education framework.
- Focus on hands-on skills for adapting to the marketing field.
- High levels of satisfaction and support from UNE.
- Accessible to students with an ATAR of 72.55.
- Flexible study modes, including online, full-time, and part-time.
Course Structure
This course includes 24 units, equating to 144 credit points, and balances business fundamentals with marketing-specific studies. Core subjects lay a solid business base, covering management, economics, and ethics among others. The Marketing major covers areas like consumer behaviour, digital marketing communications, and strategic marketing.
The program allows students to customise their education through electives and possible work placements. This approach ensures that graduates are ready for marketing roles across sectors.
Why This Degree Is Worthwhile
The Bachelor of Business (Marketing) at UNE offers a thorough look at both key business concepts and specific marketing strategies. It prepares students for the future of marketing with a focus on innovative and strategic thinking.
Including practical components and potential work placements, the program enhances its real-world application.
Graduates come out as versatile professionals, positioned to contribute effectively to the marketing industry. Choosing this degree is a strategic move for those aiming to thrive in their future marketing career.