Australia's top online marketing courses give students what they want.
- You can earn an excellent diploma, bachelor or masters degree through 100% online study.
- And you can broaden your studies into fields like international business or public relations.
Diplomas
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Diploma of Marketing
Entrepreneurship
International Business
Social Media
Bachelor Degrees
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Bachelor of Marketing
Entrepreneurship
International Business
Public Relations
Graduate Programs
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Master of Marketing
International Business
Master of Commerce
Public Relations
Online marketing courses are offered by Australian universities, colleges and TAFEs.
- You can study marketing online for an accredited diploma, bachelor degree or masters.
- There are also free courses and short certificate courses in a variety of marketing subjects.
By studying marketing online, you learn how to do promotion, sales and public relations. But you also gain knowledge and skills in areas such as product creation, investment and management. To be a good marketer, it helps to know how to develop and maintain a business.
Study Marketing Online
Marketing is a popular subject to study online and there are many distance learning courses available.
Demand is strong because the subject is (i) interesting for most people (ii) suited to distance learning and (iii) useful in business.
- At college or TAFE, a popular option is to enroll in a Diploma of Marketing.
- At university, you can major in marketing as part of a bachelor or postgraduate degree in business.
Short courses (including free courses) are also available online. Short courses usually focus on a particular aspect of business and sales.
Whatever course you choose, you will learn about more than just advertising and sales. Marketing is integral to business success. It is multi-dimensional and connected to many business disciplines.
Every college student worries about entering the job market with no previous experience... by having your own blog, you gain experience with content marketing and, by helping local small business owners manage their business’ Facebook pages, you gain experience with social media marketing.
~ Grant Tilus
What Marketing Courses Teach You
Online marketing courses teach you concepts and skills that are useful for connecting a business to customers. Essential marketing activities include:
- launching products and services
- establishing and maintaining a brand’s image
- developing communication strategies
- building customer relationships.
Marketing is also technology dependent – think internet marketing and social media. This is an added reason for studying marketing online. You'll build technology skills just by participating in the course. You can also add information technology units to your program.
What Subjects Can I Study?
Every marketing course is unique and will focus on different areas. You might also be able to choose units to suit your ambitions and interests. Examples of subjects you could study as part of a marketing program are:
- understanding consumers
- global markets
- internal marketing
- evaluating campaign performance
- communication strategies
- research for decision-making
- innovative approaches.
It is also useful to develop business skills in other areas, to make you a more rounded graduate. Employers value professionals who are able to use spreadsheets, interpret basic financial statements, or write reports. If you do a longer course, you’ll have the opportunity to acquire general business skills.
Marketing Careers
Marketing careers constantly evolve. Every business has different marketing needs and those needs change. Career success relies on having a good grasp of marketing basics and being able to adapt and learn as you go. Fields in which you may specialise include:
- media coordination (print, internet and television)
- market research (technical jobs that use statistical models)
- public relations (branding, positioning and relationships)
- advertising sales (selling advertising services to clients)
- product development (concepts, design, manufacture and launch).
Australian universities provide many options for studying marketing online.
- Bachelor of Business programs include marketing as a major.
- Universities also offer Master of Marketing degrees, graduate diplomas and graduate certificates.
Marketing courses train students to take a scientific as well as creative approach to driving sales. Marketing is a critical business function that ties in with the overall growth strategy. Each dollar spent should generate more than a dollar’s profit.
Online Study Australia presents the best online marketing courses. We pick the courses with the highest student ratings and best training features... READ MORE
A Diploma of Marketing course covers much more than the art of advertising. Students learn how to strategically manage the communication and sales elements of a business.
Online courses cover topics such as profiling markets, analysing trends, planning research, identifying marketing opportunities, running campaigns, and monitoring performance.
- An online marketing diploma gives you a head start on a Bachelor of Business degree with a Marketing major.
- Diploma holders get credits for units already completed... READ MORE
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