A Bachelor of Business (Marketing) is a business degree with a marketing specialisation. To major in marketing, you study topics such as digital marketing, consumer behaviour, marketing research and analytics, and marketing strategy.
Marketing is a core business function and every Bachelor of Business course teaches marketing to an introductory level at least. By specialising in the field, you position yourself for roles such as content creator, brand manager, digital marketing manager, marketing manager and social media coordinator.
Australian universities offer 100% online bachelor of marketing degrees. Good online programs are accelerated, meaning that you can study year-round. Especially for students who don't like exams, here is Australia's best Bachelor of Business (Marketing) online course.
TUA Bachelor of Applied Business (Marketing)
You can enjoy an exam-free learning experience by studying for a Bachelor of Applied Business (Marketing) with Torrens University Australia. The 100% online course is delivered in partnership with Ducere Global Business School. Students are assessed on real-world assignments and an applied project. Not only do you avoid exam stress, but you also build job-relevant skills efficiently. The Business School is known for providing excellent support to students as well. The accelerated program can be completed in 2 years full-time or 4 years part-time. Subjects include marketing fundamentals, product management, advanced digital marketing, and marketing strategy and planning.