Home » Business » Marketing » 10 Best Digital Marketing Courses Online

10 Best Digital Marketing Courses Online

Start or accelerate your career with a digital marketing course from an Australian university or college, or a short course on a global e-learning platform.

Female marketer outlining campaign with help of whiteboard

Here are the best courses for learning how to do digital marketing in 2023. Choose from accredited certificates, diplomas and degrees from Australia, through to the top paid and free courses from around the world.

The courses vary in expertise level from beginner to advanced. You can find a good course whether you're a novice or an experienced marketing professional. Included are fully accredited degrees from Australian universities as well as best-selling online training programs.

List Of Courses

Top 10 Digital Marketing Courses

Using phone high tech

UTS Graduate Certificate in Marketing and Digital Strategy

The UTS Online Graduate Certificate in Marketing and Digital Strategy develops foundational skills and knowledge. The course is ideal if you have a background in a non-marketing field, such as journalism, content creation, or retail management, and want to transition into a marketing role. Over 8 months of part-time study, you do four subjects, covering topics such as customer-centric marketing, consumer insights, data-driven marketing, digital customer behavior, digital marketing today, and branding in the digital world. It's open to applicants with a bachelor's degree or useful professional experience. Graduates have the option put completed subjects as credit towards a master's degree.

UTS Graduate Certificate in Digital Marketing

The Graduate Certificate in Digital Marketing from UTS Online is designed for marketing professionals who want to upskill and become a strategic leader. The program is delivered 100% online, allowing you to work full-time while studying part-time. This short course by university standards contains four subjects: Digital Marketing Today, Digital Customer Behaviour, Data-Driven Marketing, and Branding in the Digital World. Tuition fees are $3,996 per subject and intakes are in Jan, Mar, May, July, Aug, Oct. FEE-HELP is available. To be eligible, you'll need a degree in marketing or other business discipline, or work experience. Graduates can continue studying for a master's degree.

UTS Master of Digital Marketing

The UTS Master of Digital Marketing consists of 12 subjects and is for marketing professionals who want to gain advanced skills. It's suitable for both early-career and experienced marketers. The program includes four subjects from the graduate certificate course. The remaining eight subjects cover topics such as digital platforms, customer analytics, data ethics, and emerging technologies. Graduates understand digital marketing concepts well and are able to implement strategies to drive business solutions. Career outcomes include positions such as Digital Marketing Manager, Head of Digital Optimisation, and Chief Marketing Officer. The cost is $3,996 per subject, with FEE-HELP available.

RMIT Graduate Certificate in Digital Marketing Leadership

RMIT Online's Graduate Certificate in Digital Marketing Leadership is an 8-month, part-time course to help experienced marketers lead digital transformation in the workplace. There are four core subjects, each lasting 7 weeks, on customer-first digital marketing, consumer analytics, marketing technologies, and leading digital transformation. It's $3,720 per subject, with FEE-HELP available. Students develop skills to choose marketing technologies, connect data systems, and implement partnerships to drive value using customer-focused strategies. Entry requirements: either a degree or equivalent and 2 years of experience, or no qualification but 5 years of professional experience in marketing.

UNSW Master of Analytics (Marketing)

The Master of Analytics (Marketing) from UNSW Online is for marketers who want to excel at analysis or analysts who want to excel in marketing. The program is structured in eight-week blocks and can be completed in as little as two years part-time. There are 12 subjects, including eight core analytics units, three marketing analytics electives, and a capstone project. You'll explore subjects such as analytics and business, big data management, data visualisation and communication, managing customer analytics, managing people, marketing analytics foundations, predictive analytics, programming principles, and social media and digital analytics. The estimated cost is $4,530 per subject in 2023.

Udemy Complete Digital Marketing Course

The Complete Digital Marketing Course from Udemy is "12 courses in 1", covering topics such as SEO, YouTube Marketing, Facebook Marketing, Google Adwords, and Google Analytics. The program features over 20 hours of video training, plus articles and interactive elements such as projects, checklists, and actionable lectures. It will help you learn how to market a business online across all the major marketing channels. Learn at your own pace and follow the steps to achieve results. The course costs A$69.99 and is suitable for people with no prior experience. This is a best-seller with a 4.5-star rating from 160,000+ students and counting. Receive a certificate of completion.

Talk Agency The Deep Dive

The Deep Dive course is offered by Talk Agency, a team of 35 digital marketing experts. The program is designed so you learn everything you need to know, including content marketing, search engine optimisation, digital advertising, email marketing, websites, social media, and conversion rate optimisation. It contains 6 modules, 20 subtopics, 100+ instructional videos, and a dedicated digital strategist. Students also receive six 1:1 support sessions, an online marketing toolkit, and actionable templates and takeaways each month. This training costs A$1,900 if paid upfront and provides lifetime access to all course materials.

Upskilled Diploma of Social Media Marketing

Australia has a nationally accredited social media course, the 10904NAT Diploma of Social Media Marketing. It covers key learning areas for turning social into a sales generator. The diploma is available as an Australian Apprenticeship. Average duration for this 9-subject self-paced program is around 12-18 months. It's been developed by Social Media College and covers topics such as paid and organic advertising, content creation and design, developing effective campaign strategies, personal brand marketing, and conversion strategies. The upfront price is A$4,200 in total.

Google Fundamentals of Digital Marketing

The Fundamentals of Digital Marketing from Google is a free beginner-level course that offers 40 hours of training in 26 modules. To gain a well-rounded introduction to the field, you'll explore topics such as building an online presence, search engine optimisation (SEO), social media marketing, email marketing, video marketing, analytics, and e-commerce. The program is self-paced, with video tutorials and quizzes, and is accredited by Interactive Advertising Bureau Europe and The Open University. Graduates receive a certificate, which you can showcase on LinkedIn and your CV.

UTS Online - MBA (Digital Marketing)

The MBA in Digital Marketing from UTS Online is a 2-year part-time course delivered 100% online. It's open to professionals with a business background. The program consists of 12 subjects, with 7-week study blocks and several intakes each year. Tuition fees are $4,250 per subject, with FEE-HELP available. Explore topics such as marketing today, data-driven marketing, emerging technologies, managing digital offerings and innovation, and omnichannel marketing strategy.

Course Comparison Table

Provider Cost Suitable For Learning Outcomes Qualification
UTS Online $3,996 per subject Non-marketing professionals Customer-centric marketing, data-driven marketing, digital customer behavior, branding in the digital world Graduate Certificate in Marketing and Digital Strategy
UTS Online $3,996 per subject Marketing professionals Digital marketing today, digital customer behaviour, data-driven marketing, branding Graduate Certificate in Digital Marketing
UTS Online $3,996 per subject Marketing professionals Digital marketing concepts and advanced skills, drive business solutions Master of Digital Marketing
RMIT University $3,720 per subject Experienced marketers Customer-first digital marketing, consumer analytics, marketing technologies, leading digital transformation Graduate Certificate in Digital Marketing Leadership
UNSW Online $4,530 per subject Marketers or analysts Analytics and business, big data management, data visualisation, managing customer analytics, social media analytics Master of Analytics (Marketing)
Udemy A$69.99 No prior experience SEO, YouTube Marketing, Facebook Marketing, Google Adwords, and Google Analytics Certificate of completion
Talk Agency A$1,900 Digital marketing enthusiasts Content marketing, SEO, digital advertising, email marketing, websites, social media None
Upskilled A$4,200 Social media enthusiasts Paid and organic advertising, content creation and design, social media strategies, personal brand 10904NAT Diploma of Social Media Marketing
Google Free Beginners Building an online presence, SEO, social media marketing, email marketing, video marketing, analytics, e-commerce Certificate
UTS Online $4,250 per subject Aspiring or current managers Data-driven marketing, emerging technologies, omnichannel marketing strategy Master of Business Administration (Digital Marketing)

Updated: 12 February 2023

General Marketing Courses Online

Woman studying or working online in cafe

If you want to develop a broad understanding of all aspects of marketing, including digital, a traditional marketing course could be a good option. Here are some ideas.

Certificate IV in Marketing and Communication

Diploma of Marketing and Communication

Smiling woman using laptop

The BSB50620 Diploma of Marketing and Communication is open to those with an equivalent Certificate IV or two years of relevant work experience.

Potential jobs for graduates include sales manager, marketing manager, public relations officer, campaign manager and marketing coordinator.

The 12-subject course consists of 5 core subjects and 7 electives. Among other skills, you learn how to identify campaign opportunities, establish a mix of marketing activities, develop integrated communication plans, write persuasive copy, and do project work... READ MORE

Advanced Diploma of Marketing and Communication

Bachelor of Business (Marketing)

Graduate Certificate in Marketing

Masters in Marketing

FAQs

† Online courses are available in Melbourne, Sydney, Brisbane, Adelaide, Perth, Canberra, Gold Coast, Newcastle. Australia-wide.